Sep 7, 2017
4 0

Color Psychology: What Do Your Brand Colors Say About You?

Written by

What is color psychology?

Can colors affect mood, perception, and even purchasing decisions?

Color psychology is the study of color as a determinant of human behavior. [wikipedia]

Artists and designers understand and utilize the power of color to evoke a mood, and even change behaviors. With this infographic, you too can harness the power of color!

Some snippets:

White: Cleanliness, Purity, Simplicity
Yellow: Happiness, Warmth, Caution
Orange: Affordable, Creative, Fun
Red: Action, Passion, Danger
Pink: Gentle, Romantic, Grateful
Purple: Expensive, Mysterious, Spiritual
Blue: Authoritative, Serene, Dignified
Green: Renewal, Healing, Money
Brown: Calm, Natural, Serious
Grey: Corporate, Practical, Somber
Black: Classic, Formal, Bold
Check out the full infographic and see what your brand colors are revealing about you!

Article Tags:
Article Categories:
Design · UI

Leave a Comment