What is color psychology?
Can colors affect mood, perception, and even purchasing decisions?
Color psychology is the study of color as a determinant of human behavior. [wikipedia]
Artists and designers understand and utilize the power of color to evoke a mood, and even change behaviors. With this infographic, you too can harness the power of color!
White: Cleanliness, Purity, Simplicity
Yellow: Happiness, Warmth, Caution
Orange: Affordable, Creative, Fun
Red: Action, Passion, Danger
Pink: Gentle, Romantic, Grateful
Purple: Expensive, Mysterious, Spiritual
Blue: Authoritative, Serene, Dignified
Green: Renewal, Healing, Money
Brown: Calm, Natural, Serious
Grey: Corporate, Practical, Somber
Black: Classic, Formal, Bold
Check out the full infographic and see what your brand colors are revealing about you!